The Marilou's Method To Giving Back

Grooming For Good & Growth

Fundraisers do good and feel good. Over the course of my grooming career I’ve set up dozens of fundraisers. In the beginning of my career many of them fell flat though, because I didn’t really know how to reach people and how to make a real impact. Nowadays with social media, many of you just create an Instagram fundraiser and hope that the money for your charity will just roll in. In most cases, you’ll learn real fast that people don’t just shell out money and that by the time your campaign ends, you’ve only really collected about a 100 bucks after which it all just kinda sizzles out… Sounds familiar?

Right here in The Marilou’s Method To Giving Back I will show you a different approach. One that will not only help you collect a lot of money for your chosen charity, I’m talking $1,000, $1,500 or more, and make a real impact, but at the same time give your business a real, beautiful boost!

Here’s the thing: the fundraiser you set up on your social media should only be the beginning! The real power lays in connecting with people. You’re a dog groomer so draw on your clients! No, you’re not bothering them… You’re giving them the opportunity to be part of something special! So scratch the:  “I’m not good at talking about stuff like that and I feel sale-sy when I do that”.

Tell yourself this instead:

“I’m giving the person in front of me the chance to be part of something good and beautiful!”

Change the narrative in your head!

Ok, now that we got that part out of the way let’s pick a charity that’s close to your heart and that you can be passionate about. This does not have to be pet related at all. It can be of course, but there's plenty of other worthy causes like children in need or save the whales. Make sure to familiarize yourself with your chosen charity and that you know where the money actually goes.

🎟Then, you attach a raffle to your fundraiser and you buy yourself a roll of raffle tickets online. Think about what you want the raffle winner to win. This can be a free grooming, a basket of products or something else entirely. For example, I am also a photographer, so I usually give away a free photo shoot. Draw on your strengths and give away something you feel good about but that doesn’t require you to empty your own pockets too much.

The great thing about doing a raffle is that you can now put a price per ticket. For example: one ticket for $25, two for $45, three for $60. So no more: here’s $5!

Next, create a fun, attractive flyer for your fundraiser briefly explaining what your fundraiser is about, till when you’re running it, how and where people can give you money (think for example Venmo or Zelle), when the raffle is and what people can win. Canva or similar apps will be of great help here. Save the created flyer to your phone and use this image on your social media channels. More importantly, print a stack of your flyers!

Carry your flyers with you and talk and hand them out to friends and family. You particularly want to have the flyers with you at work.

Here's how you're going to go about it :

1. When confirming the grooming appointment, you add an additional text /email explaining the Raffle and what they can win. When you place the focus on raffle instead of charity, you now changed the focus on what the people can gain by giving instead of simply giving money

2. Then when you see the client, you give them the flyer before the start of the grooming. Simply tell them : "This is some more information about the raffle I talked about. Just let me know if you'd like to purchase a ticket after I'm done with Fluffy."

3. After grooming :"Did you want to purchase a ticket?"

4. Do a Instagram /Facebook /TikTok live on your raffle date and call the winner live while on video.

You'll find that, when following the Marilou's Method To Fundraisers, many clients will end up buying at least one ticket and probably more!

At the same time, the people can see how much effort and passion you're putting in this cause. This will not go unnoticed! People see that you are good and do good and that you're not "just a groomer". It's these little things that will bond them with you and that will greatly help with client retention and lead to more client referrals. Therefore giving your business a beautiful boost!

With respect, admiration, and a firm belief in your worth,

Your Fellow Business Thinker & Pet Groomer:

Marilou Lekanne

Marilou’s Method & Successful Grooming

https://www.successfulgrooming.com

Text COACH to 310-922-0282 for your FREE 20 min introductory coaching session

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